
Ethnic Staples - A Cultural Vegetable & Herb Infusion. The Products

Product Concept
Are you seeking an alternative to the usual roti or wrap? ETHNIC STAPLES proudly offers an innovative range of roti and wraps infused with fresh, locally sourced vegetables and herbs.
Each variety is crafted with care to ensure a convenient and flavourful experience.
Our selection includes five distinct flavours: Butternut & Carrot, Spinach & Celery, Spicy, Spring Onion & Coriander, and Beetroot & Parsley.
All our roti and wraps are suitable for both adults and children, offering a delicious and wholesome option for the whole family.
With ETHNIC STAPLES, you can now enjoy the perfect blend of vegetables and herbs in a delicious wrap or roti, pairing seamlessly with your favourite sides and toppings.

Motivation
As more people adopt a healthy lifestyle, ETHNIC STAPLES has developed a product range that aligns with these changes.
Our products are convenient, versatile, and suitable for all age groups, making them ideal for enjoyment at any time and place. Whether enjoyed on their own or paired with a side of your choice, they offer a healthy and delicious option for those on the go.
According to South African statistics, over 75% of individuals are shifting towards a healthier way of living, encouraging the younger generation to follow suit. The demand for nutritious, convenient food options has increased significantly, reflecting a growing awareness of health and wellness.
ETHNIC STAPLES is committed to contributing to food security while introducing innovation and promoting healthy living in this region.

Benefits
ETHNIC STAPLES’ products are crafted with health and safety in mind, offering a range of nutritional benefits that support a balanced diet. Our vegetable and herb-infused wraps and rotis are ideal for those pursuing a healthier lifestyle. Key benefits include:
Rich in Protein & Carbohydrates: Provides sustained energy and supports muscle development, making it an excellent choice for active individuals.
Source of Vitamin B: Essential for energy metabolism and maintaining overall vitality.
High in Selenium: Supports immune function and promotes a healthy metabolism.
Packed with Antioxidants: Helps combat oxidative stress, protecting cells from damage.
Low in Calories: Ideal for those looking to manage or maintain their weight without compromising on taste.
Excellent Source of Iron: Contributes to healthy blood flow and prevents iron deficiency, which is particularly beneficial for those with increased iron needs.
Lower in Sodium: Perfect for those following a low-salt diet, helping to maintain healthy blood pressure levels.

Product Range
ETHNIC STAPLES offers a diverse range of flour-based pastry products, carefully crafted to appeal to children, teenagers, and adults alike. Our product line includes:
– Vegetable and Herb-Infused Roti
– Vegetable and Herb-Infused Wraps
– Vegetable and Herb-Infused Pitta Pockets
– Vegetable and Herb-Infused Pizza Bases
All our products are handmade and hand-packed to retain their freshness, ensuring they reach our customers in perfect condition. Each item is thoughtfully prepared to deliver superior quality and customer satisfaction.
We are also exploring the creation of a sweet range, incorporating fruits like bananas, strawberries, and oranges into our dough, providing an exciting option for those with a sweet tooth.
Product Recipe
All ETHNIC STAPLES products are flour-based, with regular flour serving as the primary ingredient. Each product is infused with carefully selected vegetables and herbs, resulting in a range of unique flavour profiles. Our key ingredients include flour, salt, butter, and water, complemented by fresh herbs and vegetables. Below are some of our popular flavours:
– Spicy: Flour, salt, butter, water, curry leaves, basil, garlic, chillies, rosemary, coriander.
– Butternut & Carrot: Flour, salt, butter, water, butternut, carrot.
– Spinach & Celery: Flour, salt, butter, water, spinach, celery, coriander.
– Spring Onion & Coriander: Flour, salt, butter, water, spring onion, coriander, thyme.
All these flavour profiles are available across our entire product range, including pizza bases, pitta pockets, wraps, and roti.
Company Background: History, Ownership, and Location
ETHNIC STAPLES was founded on January 15, 2023, at the Scientific Roots AgriBioTech Campus.
The company is the creation of Zimkhitha Mpofu, a passionate young woman with a love for cooking and baking, inspired by her time spent with her great-grandmother. Zimkhitha’s journey began with a deep appreciation for baking traditional staples like bread and vetkoek.
With the mentorship of Agribiotech, and support through technical expertise, funding, research, and innovative equipment, Zimkhitha seized the opportunity to establish ETHNIC STAPLES. Zimkhitha vision is to blend cultural diversity into everyday staples, creating products that resonate across various ethnic backgrounds.
By infusing vegetables and herbs into traditional recipes, ETHNIC STAPLES brings a unique twist to the table—truly living up to its motto, “A Cultural Vegetable & Herb Infusion.”
Ethnic Staples can be contacted via the Contact Us page.